The Google Nexus 7 has taken the Android tablet world by storm since launching this summer – quadcore NVidia Tegra 3 CPU, sharp, vibrant 1280 x 800 pixel display, full 1GB RAM, and one of the few devices running Android 4.1 Jelly Bean until very recently.
All for $199 for the 8GB model, or $249 for a Nexus 7 with 16GB of storage capacity. Now it seems Google is ready to up the ante with a 32GB version with whispers suggesting we could see a new 32-gigger on sale sometime this month. Pricing details are a matter for speculation at this stage – the obvious price point would seem to be the $299 mark, but it’s just possible Google could bring it in slightly cheaper to entice buyers, or even spec up the RAM, and send another seismic shock through the mobile tech world.
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You can make the case from a business perspective; Remember, we’ve already been down this road before. General Motors’ Alfred Sloan developed the “ladder of success,” which priced Chevrolet as the common man’s car and the Cadillac as the automobile of the executive class. I doubt that Apple would carve out a separate brand, but it’s been willing to use cheaper options – such as discounting older phones or making them free – to encourage more customers to enter the Apple ecosystem. An iPad mini would fill the bill.