Dell launches its free consumer laptop battery recycling programme

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Dell has launched its free consumer laptop battery recycling programme for its consumers across all major metros and tier-1 cities in India. The programme, which aims to increase awareness and participation from consumers on recycling E-waste in India, will be available at every participating Dell retailer outlet from June 05, 2012 onwards. 


The company claims that it has designed the programme to encourage responsible disposal of non-working laptop batteries, thereby preventing E-waste from entering landfills. Dell will offer a discount of Rs 500 towards the purchase of a new Dell Li-ion laptop battery to its users who return their non-working Li-ion batteries from Dell Inspiron, XPS and Vostro laptop ranges.

Mahesh Bhalla, Executive Director & General Manager, Consumer & SMB, Dell India said, "Dell has always been at the forefront of sustainability initiatives in India and across the globe. Today, on World Environment Day, we are glad to announce a program that offers a free, efficient and convenient way for Dell consumers to recycle their laptop batteries at any time. We also offer to recycle other branded products with the purchase of any new Dell product. We are happy that the Indian government has prioritized the safe disposal of e-waste through the recently enforced law. Dell will support the same through its various take-back options for customers, providing them with an effective means to facilitate responsible product retirement."

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Eralier, Dell also started a special discount coupon programme where consumers could send their old Dell computers to Dell for free recycling and redeem a coupon of Rs 1,000 on the purchase of their next Dell computer.

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